Top 5 Fashion Games on Unified Platform in Uruguay - Q1 2022

In the first quarter of 2022, the top 5 fashion games in Uruguay showcased varying performance trends in terms of downloads, revenue, and active users. Here's a closer look at how each app fared.

Hair Challenge saw fluctuating weekly downloads, starting at around 2.8K in late December and gradually decreasing to just over 1.1K by the end of March. Active users also showed a downward trend, from nearly 15K to just above 10K.

Project Makeover from Magic Tavern, Inc. experienced a peak in weekly downloads in mid-January at 3.1K, before dropping to 1.3K by the end of March. The app's weekly revenue peaked at $792 in mid-January, with fluctuations throughout the quarter, ending at $590 in late March. Active users remained relatively stable, ranging between 13K and 16K.

Mary’s Challenge: Life Design had a significant increase in weekly downloads, starting at just over 600 in early January and peaking at around 3.6K in mid-February. Active users followed a similar trend, rising from around 600 to over 5.7K by mid-February, maintaining above 5K through March.

DIY Makeup from CrazyLabs LTD saw a dramatic spike in weekly downloads, reaching over 5.3K in early February, before decreasing to approximately 1.1K by the end of March. Active users also spiked to over 15.5K in mid-February, then gradually decreased to just over 4K by the end of the quarter.

Super Stylist Fashion Makeover, also from CrazyLabs LTD, enjoyed a peak in weekly downloads at nearly 3K in late February. Weekly revenue varied, peaking at $167 in late December and ending at $53 by the end of March. Active users showed growth, peaking at over 13K in late February before stabilizing around 10K in late March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.